A cost effective approach for measuring out-of-home Media

The portable meter is certainly an interesting concept that requires consideration when measuring out-of-home exposure of various kinds of media, including television. Several papers and conferences have been offered during the last few years about the use of portable meters and various tests are currently being undertaken by the developing groups and potential users to determine the feasibility of this concept in a real environment, in each type of out of home media can be measured.

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